- June 1, 2021
- Posted by: pawnusa
- Category: blogs, Pawn USA
If you are a watch collector or loves luxury brands, then you must be familiar with Rolex. There is no doubt that Rolex is among the top luxury brands in the world. Purchased on a whim by those on the top tier of the society and fancied by those who wished to afford it.
Rolex isn’t just any ordinary brand; it is like a world of its own. It is well respected and admired both in the business world and in the consumer market. You might be wondering how Rolex became so prominent? Here are some of the reasons why.
There are so many things that Rolex pioneered and pride itself with, and one of these is the high quality of its products. Apart from its robust mechanism and accurate time, Rolex also has its own gold foundry that produces 18-carat gold alloys. It may not have any unnecessary accessories such as tourbillons and minute repeaters; however, its durability is unquestionable. One good example of a very robust Rolex watch is Rolex Explorer. Its movement has a special lubricant so that it could withstand very high altitude and sudden temperature changes.
Another unique characteristic of Rolex watches is their hand-assembled movements. The company may have the most sophisticated machinery for production, but their movements and bracelets are all hand-assembled. All items are required to be checked and tested by humans before sending it to COSC for chronometer certification. These are made easier and possible with its very own Rolex laboratories equipped with state-of-the-art equipment and manned with highly trained scientists.
With more than a century of providing high-quality watches from patrons all over the world, it is safe to say that Rolex has all the recipes for success. They know what their customers want, and they provide it. Rolex kept the tradition while evolving; thus, giving a timeless design. You may find that most Rolex watches share one thing in common when it comes to design — classic. Yet, this is what the likes of Martin Luther King, Elvis Presley, and many others love about the watch. It makes it more wearable and fit for any occasion.
The best thing about Rolex watches is that its value continues to increase after purchase, especially if it’s a limited edition. Unlike other items wherein the value drops year after year. This makes Rolex watches a good investment. The harder a Rolex watch is to find in the market, the higher price it brings. Unless it is damaged somehow, you can be sure to get a good resale value for your vintage Rolex watch.
Demand exceeds the supply
One good indicator that a product is well-desired and respected? It is when the demand exceeds the supply. Rolex never focuses on the quantity of the items produced. Rather, they make sure that that quality is supreme so that the demand will keep on coming. Even if the company could produce and sell as many as it likes, Rolex will only produce from 800,000 – 1 000 000 watches annually. And all these are only distributed to authorized Rolex dealers.